Соціальні мережі в діяльності PR-фахівця
Ключові слова:
зв’язки з громадськістю, цифровий PR, соціальні медіа, соціальні мережі, PR-фахівець
Анотація
Проаналізовано сутність понять «соціальні медіа», «соціальні мережі», «цифровий PR» у площині досліджуваної проблеми. Здійснено аналіз останніх досліджень та публікацій щодо дослідження використання соціальних медіа та соціальних інтернет-мереж, зокрема, у професійній діяльності спеціаліста зі зв’язків з громадськістю з метою формування взаємовідносин з громадськістю. Зроблено акцент на ролі соціальних мереж як необхідного дієвого додаткового інструментарію для розширення можливостей двосторонньої інтерактивної взаємодії організації зі своєю громадськістю.Статистика завантажень статті
Статистика завантажень ще не доступна
Посилання
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2. Bykov, Y. A., Mazhorov, D. A., Slutskyi, P. A. and Fylatova, O. H. (2010), Internet Technologies in Public Relations: Textbook. Allowance, in Bykov, Y. A. (Eds.), Roza myra, St. Petersburg, 275 p.
3. Bondarenko, S. V. (2004), Social Structure of Virtual Network Communities, Teryn, V.P. (Ed.), Izd-vo Rost. un-ta, Rostov n/D, 320 p.
4. Brown, R. (2009), Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications, 1nd ed., Kogan Page, London, 192 р.
5. The Next Web (2017), “Number of Social Media users passes 3 billion with no signs of slow-ing”, available at: https://thenextweb.com/contributors/2017/08/07/number-social-media-users-passes-3-billion-no-signs-slowing/#.tnw_pkw Oo02Q.
6. Shylyna, M.H. (2005), “Blog as a New Kind of Internet Communications in the System of Corpo-rate Relations”, Sb. nauch. trudov kafedry ekonomy-cheskoj zhurnalystyky y reklamy Fakuljtet zhurna-lystyky MGU “Pablyk rylejshnz y reklama v systeme kommunykacyj” [Sat. sci. of the department of eco-nomic journalism and advertising Faculty of Jour-nalism of MSU “Public Relations and Advertising in the Communication System”], Issue. 3, pp. 17–27.
7. Shylyna, M. H. (2011), Internet Communica-tion in Public Relations: a Pragmatic Aspect, OOO «RYC Severo-Vostok», NYU VShE, Moscow, 464 p.
8. Holtz, S. (2002), Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Govern-ment, the Public, and More! 2nd ed., AMACOM, New York, 444 р.
9. Solovei, V.D. (Ed.) (2016), Fundamentals of PR in Business, Yzdateljstvo «E», Moscow, 416 p.
10. Middleberg, D. (2001), Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Space, McGraw-Hill, New York, 235 р.
11. Veber, L. (2010), Effective marketing on the Internet. Social networks, blogs, Twitter and other online promotion tools, Mann, Yvanov, Ferber, Mos-cow, 320 p.
12. Boduan, ZH.-P. (2001), Management of Company Image. Public Relations: the Subject and Skill, YNFRA-M, Moscow, 233 p.
13. Marketing Media Review (2015), “30 Pre-dictions about the Near Future of Marketing”, available at: http://mmr.ua/show/30-predskazanij-o-blizhajshem-buduschem-marketinga/43567#324238781.1505685164.
14. Kholms, P. (2012), “Competition and Global-ization Make us Stronger”, Sovetnik [Consultor], no. 1, pp. 14–16.
15. Ellison, N. B. & boyd, d. (2013), “Sociality through Social Network Sites”, available at: http://www.academia.edu/7731305/Ellison_N._B._and_boyd_d._2013_._Sociality_through_Social_Network_Sites._In_Dutton_W._H._Ed._The_Oxford_Handbook_of_Internet_Studies._Oxford_Oxford_University_Press_pp._151-172.
16. Ivashnova, S. (2012), “Use of social services and social networks in education”, Naukovi zapysky NDU im. M. Ghogholja. Psykhologho-pedaghoghichni nauky [Scientific notes of NDU them. Gogol M. Psychological-pedagogical scienc-es], no. 2, pp. 15–17.
17. Kurban, O. V. (2013), “Classification of so-cial network technologies as PR-tools”, Infor-macijne suspiljstvo [Information Society], issue 17, pp. 41–43.
18. Pinchuk, O. P. (2015), “Historical and analyt-ical review of the development of social network technologies and the prospects for their use in learning”, Informacijni tekhnologhiji i zasoby navchannja [Information technology and learning tools], vol. 48, issue 4, pp. 14-34, available at: http://nbuv.gov.ua/ UJRN/ITZN_2015_48_4_4.
19. Zakharov, D. (2017), “What social networks are used by Ukrainians: current statistics”, available at: https://tokar.ua/read/16830.
Як цитувати цю статтю:
Myronenko, V. (1). Соціальні мережі в діяльності PR-фахівця. Communications and Communicative Technologies, 25(12), 71-79. Retrieved із https://cct.dp.ua/index.php/journal/article/view/107